Toyota Motor Corporation announced that it will consolidate its Toyota Racing and Lexus Racing motorsports activities under Gazoo Racing effective April 2015.
Putting importance into creating cars that bring “dream” and “passion” to its customers, Toyota has been participating in various categories of the World Endurance Championship (WEC), the Super GT and the NÃ¼rburgring 24 Hours endurance race as Toyota Racing, Lexus Racing and Gazoo Racing. Consolidating its motorsports activities under Gazoo Racing will also enable Toyota to create better cars, increase the number of car enthusiasts, and expand the horizon of its motorsports activities.
This consolidation, effective April 11, will clarify the role of Toyota’s motorsports activities in its efforts to manufacture better cars and foster car aficionados. Toyota will participate in the WEC, the the NÃ¼rburgring 24 Hours endurance race, and the Japanese Rally Championship under the team name Toyota GAZOO Racing. The first event Toyota GAZOO Racing will participate in will be the 2015 Motor Sport Japan Festival in Odaiba, to be held in Aomi, Tokyo from April 11 to 12. Furthermore, activities that will foster new car enthusiasts and improve the manufacturing of cars will use the Toyota Gazoo Racing logo.
Toyota President Akio Toyoda said regarding the consolidation, “Our founder Kiichiro Toyoda once said that motorsports are vital to the evolution of car making and the entire auto industry. With this in mind, GAZOO Racing has carried out activities aiming to nurture our people, develop our cars, and inspire new car enthusiasts.”
Toyota has also established the Motor Sport Group on April 1 to consolidate motorsports vehicle development, technical support and marketing efforts that were previously handled by different divisions of the company. These consolidation strategy will foster new car racing enthusiasts because feedback from motorsports activities will be reflected to the vehicle development and consequently encourage people of Toyota to develop even better cars.
The Motor Sport Group will also promote the hands-on, boots-on-the-ground methods of training its mechanics and engineers. In fact, the knowledge acquired during the development of the TS040 Hybrid for WEC is already being utilized in the development of future hybrid vehicles. Through initiatives like these, the knowleged acquired from motorsports can be used in personnel rotation and support the progress of the automotive industry.
In the races of private organizations like the Super GT, the Lexus Gazoo Racing logo will be used for Lexus-brand vehicles.
(Translated by Katherine N. Bantiles)