Honda's F1 press conference

Honda F1: President Ito “We’re determined to realize our dreams”

On February 20, Honda held a press conference at their Tokyo headquarters for its return to F1 for the upcoming season. In his introduction and speech, President Takanobu Ito said, “Part of Honda’s identity is to take on difficult challenges. We’ve been wanting to challenge the F1 for awhile and two years ago, we decided to make a comeback.”

President Ito also added, “The newly introduced regulations are the ultimate in energy management that will pave the way for Honda’s technology in the future. New technologies and human resources will be cultivated through the severe environment of F1.”

With Honda’s corporate slogan being “Power of Dreams”, he also stated, “We’re determined to realize our dreams and live up to everyone’s expectations.”

(Translated by Travis Yamabata)