Honda Moto 2017

Honda launches motorcycle website with mini-dramas for each model

On September 20, Honda announced that it was setting up the Honda Moto 2017 global website to show its 2017 motorcycle models.

Honda Moto 2017 focuses on six 2017 models. It will introduce the unique character of each individual model through short dramas. The idea is to advance the Honda motorcycle brand while also giving users a concrete image of the lifestyle that each product suits.

The site partially launched September 20 with official teasers of 2017 models. It plans to roll out sneak peeks of new models as they appear at events such as October’s Intermot in Germany, EICMA2016 in Milan, and IMS Long Beach.

The official launch is set for October 4. It will be launched in 13 languages in order to attract as many users as possible.

(Translated by Greg Scott)