Yamaha announced that it won iF Design Awards for the YZF-R1 super sport bike and Rev Translator app. Rev Translator is an app that translates motorcycle engine sound into phrases.
The YZF-R1 won in the Product category and the Rev Translator won in the Communications category. This is the 3rd year in a row that Yamaha has won in the Product category and its first win in the Communications category.
The YZF-R1 is a new flagship super-sport model developed for riders to experience the potential of the high-speed MotoGP circuit racing machine, the YZR-M1. The design takes its basic idea from the YZR-M1 but adds to it the “Speed Racer” concept.
The new flagship super sport YZF-R1 model was developed to allow riders to experience the technical concepts behind the MotoGP YZR-M1 machine, and is capable of circuit-level top speed. The design takes the image of the YZR-M1 MotoGP machine and adds the “Speed Racer” concept.
The Rev Translator is the world’s first smartphone app that translates engine sound. There are six characters with different personalities that offer a combined total of over 100 million lines of dialog. It takes the engines sound and displays human emotions, and there are different lines for different times or weather conditions.
Industry Forum Design Hanover has been hosting the iF Design Awards since 1953. It is an international event to promote design based in Hanover, Germany. Every year, it chooses industrial products from all over the world and awards them for their excellence.
(Translated by Greg Scott)