Honda announced that starting this spring, wholly owned subsidiary Taiwan Honda will reenter the motorcycle market.
Since 1961, Honda has been licensing its technology for the production and sales of two-wheelers, especially in the 125cc class, locally in Taiwan, but the contract expired in 2003.
Following its entrance into the WTO in 2002 and revisions in its laws regarding tax deductions and its highway system, Taiwan’s full-sized motorcycle market is growing. The year 2014 saw a 24% year-on-year increase for over 250cc bikes, with a total of 17,000.
In order to benefit from Taiwan’s growing demand for full-sized motorcycles, Honda has established specialized dealerships for motorcycles and reentered the market. Honda plans to introduce models under development now starting in April, and to afterwards offer a lineup in tune with customer needs.
Honda will open two motorcycle dealerships in northern Taiwan and one each in central and southern Taiwan for a total of four. It will begin opening these dealerships from April.
(Translated by Greg Scott)