On January 16, Honda drew up plans to increase the 2015 motorcycle sales (shipment) in Japan by 5% year-on-year to 215,000 units. Honda launched the new Tact, a 50cc scooter, on that same day. The sales plan was designed to reach the target number of units, with the addition of this new model.
This was revealed by Honda Motorcycle Japan President, Chiaki Kato, at the product launch of the Tact. According to Honda, the aggregate motorcycle demand in 2014 remained almost unchanged, down 1% year-on-year to 417,000 units.
Although medium and large bikes became popular to middle-aged and older customers, the sales have been sluggish because the sales for models of 50cc scooters decreased by 4% to 229,000 units. Kato stated, “I want to awaken the latent demand with the Tact and the Dunk, which is a 50cc scooter introduced last year for younger customers.” Lastly, he added regarding the challenging market environment, “First, we will not have lower figures than last year, and then make sure that it will fit our plans.”
(Translated by Katherine N. Bantiles)