On September 19, Lucasfilm announced the start of an extensive promotional campaign for “Star Wars: The Last Jedi” in collaboration with six major brands including Nissan Motor Corporation.
Lucasfilm is an American film and television production company founded by filmmaker George Lucas. The film “Star Wars: The Last Jedi” will be released on December 15.
In 2016, Nissan teamed up with Lucasfilm in support of “Rogue One: A Star Wars Story” with the release of Rogue One Star Wars Limited Edition, a special edition model for the Nissan Rogue.
Along with Nissan, Christian Louboutin, General Mills, Royal Philips, Verizon and VIZIO will also join forces in this global promotional campaign.
Written by Minoru Moriwaki
(Translated by Masayuki Shikata)