The Japan Automobile Manufacturerâ€™s Association (JAMA) announced that its show theme for the 45th Tokyo Motor Show 2017 to be held at Tokyo Big Sight from October 27 to November 5, 2017 is â€œBEYOND THE MOTOR.â€
This theme represents JAMAâ€™s aspirations for the Tokyo Motor Show to focus on the broadly extended functional value and enjoyment of automobiles, attracting and integrating globally leading-edge knowledge and transcending industry borders to spawn new innovation and business.
Moreover, the theme logo â€œTMSâ€ is an abbreviation for â€œTokyo Motor Show.â€ It represents JAMAâ€™s vision of extending new mobility values that embrace a variety of ideas and technologies by looking beyond the automotive industry.
To express its theme of â€œBEYOND THE MOTOR,â€ the Tokyo Motor Show will welcome participation from a wide range of enterprises involved in the future of mobility and feature programs that emphasize a more thematic focus. In addition, JAMA is discussing the possibility of holding a direct-experience program featuring the latest technologies such as virtual reality, as well as conference events that gather key figures involved in the development of next-generation mobility.
(Translated by Masayuki Shikata)