Isuzu Design Experiment venue

Isuzu gathers exciting works for Design Center exhibit

Isuzu Motors Design Center opened the Isuzu Design Experiment at the Roppongi AXIS Building in Tokyo on May 22. This is an exhibit featuring works and achievements Isuzu Center has materialized while being faithful to the concept of ‘fun’.

They had been making efforts on the working group activities at the Isuzu Design Center since 2009. These aimed to improve communication between team members, and their indivdual skills. Therefore, they had exercises and production, which require a crossover of the abilities of designers and clay modelers.

These were extracurricular activities. However, these could be done during working hours, as long as it did not disturb the normal course of the business, which is interesting. They made efforts for various challenges, such as sketching exercises and art production. Among these, they collected exciting works for this exhibition.

Design center head Satomi Maruyama explained the reason they started the working group activities, “This is for them to advance on their own. Moreover, we wanted to create a fun working environment. Besides, we considered what Isuzu’s design would be within our group, and the activities became an opportunity for each to discover this.”

In its context, Maruyama added, “Due to the further segmentation in design business roles, the work can proceed even without any communication for an entire day. Considering this, the senior staff would not be able to hand down their skills to the next staff in line, and the most of the works would be something they had been forced to do. Its because of these that we wanted to make something within our team.”

Their works were exhibited at the venue, which welcomed various media such as artworks and illustrations based on shadows of the three-dimensional objects, and a time-lapse animation through paper art. Unique pieces were also exhibited, such as cookies decorated like the front end of the successive generation model, Elf.

Among all of these, the six pedal cars were the highlight. Since this car will eventually be used in a race, the members brainstormed for ideas for the frame layout stage, and each came up with an unique design.

Additionally, the Sumida M Type Bus is a work by members of the prototype division in the development group, rather than the design center. The pedal car chassis production was participated by people in-charge of that field. However, I’d like to highlight that the output is not a mere scaled-down copy; it has underwent a particular designing process to give it a disfigured look.

Isuzu Design Exhibition will be held until May 24. Admission is free.

(Translated by Natassia Jeronne D. Martinez)