On November 17, Tianjin FAW Toyota Motor Co., Ltd., a joint venture between Toyota Motor Corporation and the FAW Group, announced at the 2017 Guangzhou Motor Show that it will release the all-new IZOA to the Chinese market.
The IZOA is Tianjin FAW Toyota’s version of the Toyota C-HR. For the Chinese market, the C-HR is scheduled for release in 2018 by GAC Toyota Motor Co., Ltd., a joint venture between Toyota and the GAC Group.
Tianjin FAW Toyota opted not to use the ‘C-HR’ label and instead go with the name ‘IZOA,’ which will also be released in 2018.
Both models will be produced locally in China. Toyota plans to make a presence in China’s ever-growing SUV market with the releases of the C-HR and IZOA.
Written by Minoru Moriwaki
(Translated by Masayuki Shikata)