Toyota to raise the curtains on new Crown Concept in Tokyo

Toyota Motor Corporation will unveil its Crown Concept at the 45th Tokyo Motor Show 2017 to be held from October 25 to November 5 (general admission from October 28) at Tokyo Big Sight.

The Crown Concept was developed in pursuit of driving performance and connected technology. This concept exemplifies the next-generation Crown through a combination of its tradition built over the years since its birth back in 1955 with the mobility society of the future.

For the Crown Concept, Toyota redesigned its TNGA (Toyota New Global Architecture) based platform, built the car from scratch, and tested the vehicle at Nurburgring in Germany. Along with its responsive handling, the Crown Concept offers an overwhelmingly stable ride for all situations from low- to high-speed zones as well as smooth to rough surfaces. The production model is scheduled for release in summer 2018.

As for connected technology, Toyota is offering new value to customers through utilization of big data acquired from DCMs equipped on all models throughout its lineup including the production model of the Crown Concept. Moreover, through dissemination of not only its vehicle’s advanced technologies but also ITS Connect which links to information on traffic signals and other vehicles, Toyota will maintain the safety of society as a whole. Also, Toyota intends on enhancing driving lifestyles through big data by utilizing the mobility service platform. This will be achieved by reducing traffic congestion in cities through detection of such data. In addition, Toyota is aiming to diagnose vehicles remotely through data acquired from DCMs.

Written by Toshiya Kouketsu @DAYS
(Translated by Masayuki Shikata)