On July 6, Nissan Motor Company announced that orders for its X-Trail sport utility vehicle, released on June 8, have reached approximately 7,200 units as of the end of June. Around 70% of these sales are for models featuring Nissan’s new ProPILOT automated driving technology, exceeding its initial projection of 60%.
With a monthly sales target of 5,000 units for the X-Trail, initial orders have reached the equivalent of 1.5 times this target in just three weeks. The powertrain comes available in either a 2.0-liter gasoline engine or a 2.0-liter hybrid system with the hybrid model comprising approximately 40% of sales thus far.
Along with greater awareness of this automated driving technology, the pricing of manufacturer’s option combining other safety features is contributing to the high demands for the ProPILOT.
According to Tomomi Endo who was in charge of product planning for the X-Trail, “because the ProPILOT received rave reviews when it was initially featured on the Serena, this automated driving system was combined with other safety features to generate even more popularity for the X-Trail.” As the ProPILOT is offered on both a minivan (Serena) and SUV (X-Trail), it caters to the different tastes of customers. It is also receiving high ratings as a reasonably priced leading technology.
Written by Teruo Ikehara
(Translated by Masayuki Shikata)