New Eclipse Cross SUV expresses the core strengths of Mitsubishi

Mitsubishi gave the world its first glimpse of its new Eclipse Cross SUV on March 7 as the 2017 Geneva International Motor Show opened its doors. The Eclipse Cross is the first next-gen SUV to offer a look at its new coupe type design.

The first standout feature of the Eclipse Cross is its unique design. It is a coupe SUV that adopts Mitsubishi’s “Dynamic Shield” design identity and presents the polish and forcefulness of a concept car. One special feature is the two separate windows at the rear. It manages to keep the rearward visibility that’s often sacrificed with a coupe SUV.

Its functionality has also evolved. Advanced features include audio display that can be connected to a smartphone, touch pad controller, and color heads up display.

At the press conference, company president Osamu Masuko stressed the 3 design strengths of Mitsubishi, which he called “design, connectivity, and 4-wheel control technology.” The 4-wheel control technology, in particular, he said was the core of the company’s heritage. He said, “I want everyone to remember that this is an authentic SUV.”

Written by Morito Miyazaki

(Translated by Greg Scott)