Hyundai’s all-new Ioniq priced at less than rival Toyota Prius

On February 14, Hyundai Motor announced its price for the all-new Ioniq Hybrid for the U.S. market.

The Ioniq, Hyundai’s new eco-friendly vehicle, is a five-door hatchback on a newly developed platform. The drag coefficient, which measures air resistance, is a class-leading 0.24 Cd.

The Ioniq features three types of electric powertrains: the standard hybrid, a plug-in hybrid (PHV) and electric (EV). According to Hyundai, the Ioniq is the first vehicle in the world to offer three types of electric powertrains on the same body.

The hybrid powertrain is a new Kappa 1.6-liter direct-injected four-cylinder gasoline engine that generates 105ps/5,700rpm of maximum output and 15kgm/4,000rpm of maximum torque.

The electric motor offers 44ps of maximum output and in combination with the 1.6-liter engine, the Ioniq Hybrid produces 141ps of total output and 27kgm of torque. It comes equipped with six-speed dual-clutch transmission (DCT) and a lithium-ion polymer battery that contributes to speeds of up to 120km/h at EV mode.

The base price of the Ioniq is $22,200 USD (approx. 2.54 million yen), $2,485 (approx. 280,000 yen) less than the $24,685 USD (approx. 2.82 million yen) for its rival Toyota Prius. Hyundai Motor America’s Vice President Mike O’Brien said, “The Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market.”

Written by Minoru Moriwaki

(Translated by Masayuki Shikata)