On December 14, Toyota Motor Corporation released its new C-HR compact SUV. Following the all-new Prius, which was released at the end of last year, the C-HR is the second model to be developed based on Toyota New Global Architecture (TNGA). Toyota is targeting 170,000 units in annual sales around the world.
For the Japanese market, the C-HR offers an all-wheel drive model featuring a 1.2-liter turbo engine as well as a hybrid model equipped with the same 1.8-liter engine as the Prius. However, the hybrid version is only available with front-wheel drive. The C-HR is priced from around 2,510,000 yen to 2,900,000 yen, and Toyota is targeting 6,000 units in monthly sales in Japan.
The C-HR will be produced at Toyotaâ€™s plants in Turkey and Iwate, Japan with annual production of 100,000 units and 70,000 units, respectively. Units assembled at the Turkish Plant will be delivered to regions including Europe, South Africa and the U.S. The C-HR manufactured in Iwate will be sold in Japan and exported to countries such as Australia. According to Chief Engineer Hiroyuki Koba, Toyota is planning on selling the C-HR in over 100 countries and regions around the world.
The two types of powertrains established for the Japanese market will also be available for customers overseas. However, Toyota will also be adjusting its plans according to the demands of each market, with only a 2.0-liter naturally aspirated gasoline engine being established for the U.S. model, which will be released next year.
(Translated by Masayuki Shikata)