Mazda CX-5 (2016 Los Angeles Auto Show)

2016 Los Angeles Auto Show: Mazda targets 400,000 units in annual sales for all-new CX-5

Mazda Motor Corporation unveiled its all-new CX-5 at the 2016 Los Angeles Auto Show, which commenced on November 16 in the US. For the new CX-5, Mazda aims to expand its global sales even further from its current model.

At a press conference held at this year’s Los Angeles Auto Show, Mazda announced, “We are expecting around 400,000 units in annual sales worldwide for the all-new CX-5.”

The current first-generation CX-5 was introduced back in 2012 as Mazda’s first-ever model to feature its Skyactiv technology and Kodo design. Since then, it has continued to record year-on-year increases in sales around the world and is currently Mazda’s leading model that comprises a quarter of its global sales.

According to Mazda, North America is the focal market for the new CX-5 as the Japanese automaker expects the region to comprise around 40% of its total sales.

The addition of the new CX-5 enhances its SUV lineup for the North American market as it accompanies the CX-3 and CX-9, which was introduced in early 2016. At the press conference, Mazda’s Executive Vice President, Akira Marumoto said, “We will keep pushing forward to further enhance Mazda’s presence and business in North America and around the world.”

(Translated by Masayuki Shikata)