Daihatsu has released the Move Canbus, a new light utility van aimed at female drivers.
Daihatsu is boosting its lineup to appeal to both sexes in an attempt to expand its share of the kei market with this new kei model that targets female drivers. Although it’s putting its efforts into appealing to female drivers now, it hasn’t been doing so and the number of female drivers using its products has decreased. The release of the Move Canbus is an attempt to reverse that trend.
(Translated by Greg Scott)