Scion iA

Scion iA becomes part of Toyota’s Yaris lineup

On March 23, Toyota Motor Sales USA unveiled its Yaris iA at the 2016 New York International Auto Show.

Toyota announced the discontinuation of the Scion brand on February 3 in the US. As a result, the Scion iA (an OEM model of the Mazda Demio Sedan) will be sold under the Toyota brand from its 2017 model. At its unveiling in New York, the Scion iA became part of the Toyota Yaris series (the Vitz, in Japan) as it was launched as the Yaris iA.

The Scion iA, the first sedan for the Scion brand, debuted a year ago at the 2015 New York International Auto Show. Until then, the Scion lineup consisted mainly of compact hatchbacks and two door coupes. This four-door sedan opened the door for an entirely new customer base. According to Scion, the iA places great emphasis on functionality while meeting the demands of stylishness and driving enjoyment from its young consumers.

The iA is based on the all-new Demio Sedan, which Mazda has made available mainly to markets in South East Asia. The exclusively designed grille, bumper, and headlights offer a Scion-like appearance. Against this backdrop, in November 2012, Toyota and Mazda announced an agreement concerning its production in Mexico. It was determined that from around the summer of 2015, for sale to its customers in North America, Toyota will begin producing around 50,000 units of the Yaris iA at Mazda’s new plant in Mexico.

The Scion iA features Mazda’s 1.5-liter inline four-cylinder gasoline engine, which generates 106hp of maximum output. The transmission comes available in either six-speed manual or six-speed automatic.