On January 4, Nissan Motor Corporation announced that they will produce the new Kicks crossover, which will be sold in the Latin American markets, at the Resende Industrial Complex in Rio de Janeiro, Brazil in 2016.
Nissan opened the Resende Industrial Complex in 2014 to manufacture its flagship models, the March and the Latio, for the Brazilian market. This time, it will invest 750 million reals (about 2.28 billion yen) for the production. Six hundred new employees are expected to be hired in Brazil. Moreover, Nissan, along with producing Kicks, will introduce a second shift at the Resende facility.
Nissan unveiled the Extrem Concept at the 2012 SÃ£o Paulo Motor Show. The Kicks Concept was developed and unveiled in 2014. Nissan utilized the feedback and information it has received from customers and incorporated it into the development of new models, taking into consideration the culture, needs, and lifestyle of each market.
The new Kicks will be released in the Latin American markets in 2016, and its global launch is under consideration. Furthermore, Nissan has released one teaser image of the Kicks.
Carlos Ghosn, president and chief executive officer of Nissan, said: “Since the launch of our first crossover, the Murano, in 2003, Nissan has continued to lead in the crossover market worldwide. We have launched crossover vehicles like the Juke, the Qashqai, and the X-Trail that have achieved great successes in the market, owing to their unique design and Nissan’s advanced technologies. With the launching of Kicks, Nissan’s crossover lineup will be strengthened, making it possible to penetrate even more markets.”
(Translated by Aileen Bolo)