On November 18 (North America time), Fuji Heavy Industries Ltd. introduced the Impreza Sedan Concept at the Subaru’s booth at the 2015 Los Angeles Auto Show. At the same time, it announced the future strategy of the brand.
Fuji Heavy Industries Ltd. President Yasuyuki Yoshinaga appeared at the press conference. He revealed that the global sales of the previous fiscal year summed up to 472,000 units. Emphasizing the importance of the US market for the Subaru, President Yoshinaga said, “I think that the US market is what’s responsible for this amount.”
As Subaru’s strategy for the future, they will reveal a new platform, which has already been adopted by the next generation Impreza. This may be shared with all models coming up, consequently boasting a high level of safety.
Additionally, they announced that the Impreza which is currently produced in Japan will be transferred to the US, and vice versa, starting next year. The US production is carried out in a factory in Indiana and the volume will be increased from 200,000 units to 400,000 units in a year. Although it was initially planned to be carried out by the end of 2016, it was decided to commence six months earlier. Hoping to overcome the current situation in which production couldn’t cope up with it, President Yoshinaga said, “Starting next summer, Outback (Japanese name: Legacy Outback) won’t keep you waiting anymore.” Furthermore, it is anticipated to give impact to the US economy as he further said, “The expansion of this factory has a $500 million investment and will create 1,200 job opportunities.”
Showing the trend of the brand, President Yoshinaga stated, “If you look at the Impreza Sedan Concept that will be announced today, you should see the direction the Subaru and Impreza models will take in the future”.
(Translated by Kimberlee Estampa)