Suzuki launched and began selling the all-new Escudo compact SUV on October 15, 2015. It’s a new SUV that’s a cross between the crossover type and a genuine off-road type of vehicle.
The all-new Escudo was unveiled at the 2013 Frankfurt Motor Show, and was developed based on the iV-4. Its production began in January 2015 in Magyar Suzuki Corporation in Hungary. This model is already badged as the Vitara in Europe, but it will also be released in Japan as an imported model produced in Hungary.
Regarding the launching of this model in Japan, Satoshi Imaeda of Product Planning Department said, “First, we are thinking about highlighting its design.” In Europe, the primary reason for buying the Vitara was its exterior design,” he revealed.
Even though it has inherited some features from the previous generation model (the Escudo 2.4) such as the design of its fender garnish and clam shell hood, Imaeda highlighted about the combination of its old and new design. “While we maintained its traditional design, we also adopted LED headlamps and illumination lamps to create a sporty design that fits the current generation.”
As for the changes in its appearance, it no longer adopts a fender mirror, which was included in the previous generation model. The fender mirror became unnecessary since the driver’s viewpoint was already improved. Moreover, he clarified the effectiveness of the design in each side, “It expresses mobility through the Kick-up.
Its interior design also expresses its sportiness. Its aircon louver and analog clock are equipped on the three holes at the center console; Imaeda said, “The design of the clock gives off an image of a compass as it expresses a sense of adventure.” Aside from that, its newly-equipped silver garnish and suede seats exude sportiness.
The Vitara in Europe is configured with three grades, but the all-new Escudo only has one grade. Imaeda also highlighted the excellence of the all-new Escudo for Japan, “The all-new Escudo was based on the Vitara’s highest grade thus it has an amazing design.”
(Translated by Claire Marie Sausora)