Honda booth at 2015 Frankfurt Motor Sho

2015 Frankfurt Motor Show: Honda announces plans to grow Europe sales to 200,000 annually

Honda announced its plan for future growth in the European market at the 2015 Frankfurt Motor Show, which opened its doors September 15.

The main pillar of this strategy will be the aggressive introduction of new models. Through investment in new model development and expanding production facility capacity, it aims to sell 200,000 units per year.

Honda’s Europe new car sales have been on a downward trend. August’s sales were down 7.8% from the previous year at 6,567 units. Sales for January to August showed a 7.6% year-over-year decline at 81,707 units.

August sales were up 10.9% for Toyota, 19.4% for Nissan, 23.1% for Mazda and 17.7% for Suzuki. Honda was the only Japanese automaker showing decreasing sales.

Honda Motor Europe senior vice president Philip Ross took the podium at a press conference at the motor show and said, “We are confident that this range will satisfy and delight our existing customers, and bring in many more, as the breadth of our range and the quality of our product broadens the appeal of Honda to an ever wider audience.”

(Translated by Greg Scott)