Daihatsu launched the new kei car, the Cast, on September 9. Its feature is that it was developed with three variants and each variant has different exterior (grille and bumper) and interior parts (the form of its instrument panel).
On that day, Daihatsu President Masanori Mitsui highlighted on the product launch held in Tokyo, “We have condensed all of Daihatsu’s design power into the Cast. Thus, we would like our customers to get attached to this design for a long time even without noticing it in their daily life. From its round headlamps to its well-rounded body line, the designers have deliberately designed it with full expression and solidity in utmost esteem, so we have come up to launch it with that form.”
Moreover, he explained, “The Cast, which we also refer to as the fruit of Daihatsu’s design, was developed with three variants that will fit the preferences of our various customers as well as their lifestyle.” Also, he added regarding the features of each of the three variants, “The Cast Style was conspicuously designed with elegant materials to suit the metropolitan lifestyle. The Cast Sport was created with anticipation towards its running performance for its sporty taste. And the Cast Activa has a wide range of activity with its powerful crossover taste.”
It was the first time for Daihatsu to develop new models with three variants at the same time, and President Mitsui also revealed, “There are two technologies contributing to this development. First, he said, “It’s a technology related to the resin products that Daihatsu is widely adopting, and through adopting resin materials, a sense of freedom was produced in these designs, and the three-dimensional design that was difficult to express using steels were made possible.
As for the second one, “The D Wrapping technology where we succeeded in its world mass production for the first time. It changes the wrapping from the two-colored coating, and without just sticking with the possibility of making this technology’s production flexible, we expanded the variants for its designs, and it is also connected with the anticipation of our customers.”
(Translated by Claire Marie Sausora)