Idemitsu Lube Techno Indonesia Vice President Kentaro Ito (2015 GAIKINDO Indonesia International Auto Show)

2015 GAIKINDO Indonesia International Auto Show: Idemitsu celebrates its 10-year local production milestone, to expand sales to match Indonesian motorization expansion

Idemitsu had a booth at the 2015 GAIKINDO Indonesia International Auto Show, which kicked off on August 20.

Idemitsu Lube Techno Indonesia Vice President Kentaro Ito said: “This is our first exhibit in this auto show. This is because we are celebrating our 10-year local production milestone.”

Idemitsu has been selling oil products in Indonesia since 1991. Then in 2004, they established a local sales company. They began the local oil production in 2005.

Ito commented: “We develop the oil in Japan. Although the production is done in Indonesia, its performance is equivalent to the product sold in Japan. For the production volume, we focus on motorcycles. Because Indonesia is still progressing to become motorized, we want to expand our marketing to match that. We have been focusing on new cars until now; hence, we still don’t have a share in the aftermarket. Moving forward, we will put effort into the aftermarket.”

(Translated by Katherine N. Bantiles)