This year, Nissan’s Chinese joint partner Dongfeng Nissan is celebrating five years of the Venucia.
At this year’s Shanghai Motor Show, Venucia unveiled the VOW, an SUV coupe concept model aimed at young drivers born in the 80s and 90s. At a press conference, Zhou Xian Feng said, “In spite of the stagnation in the market last year, we managed to sell over 100,000 units. We’ve made great strides in the last five years.”
The Venucia R30 entry model with a price tag slashed 40,000 RMB was introduced in July 2014 and in September, the brand’s first EV the e30 was released. The lineup was also further expanded with the introduction of its first SUV, the T70. The brand is really moving forward also with the announcement of the establishment of its Venucia Design Center, the Advanced Operations Technology Center, and Business University.
Zhou said, “Venucia has up to now offered its six high-quality models to around 300,000 customers. We plan to continue introducing products to the market that offer cutting-edge technology and excellent quality.”
Last year, Nissan set a record for a Japanese maker with sales of 1,221,600 units in China, but showed a sluggish 0.5% year-over-year growth. With a goal of 2,000,000 units sold for 2017-18, spreading brand awareness locally is a major component in reaching its sales goals.
(Translated by Greg Scott)