Mazda CX-3 Clay Model

Mazda CX-3 Launch: Soul of Motion’s sense of speed derived from awareness of the car’s axis

Mazda launched the new CX-3, a compact crossover SUV, on February 27. The CX-3 is the fifth model that features Mazda’s ‘KODO – Soul of Motion’ design language. What exactly is featured in the Soul of Motion design applied to the CX-3?

Mazda’s Design Division Clay Modeler Motoaki Takekura said, “When I saw the finished architectural scale model, I felt that the surface has a dynamic motion. Coupled with sharp lines, it felt that it had a sense of speed as well. So when I was creating the clay model, I was careful not to destroy those qualities.”

Well then, what is the most important part that expresses the sense of speed? Takekura explained, “When creating a clay model, you need to be aware of the car’s axis. The lines representing the sense of speed have to be adjusted in accordance to the ornament axis from the front to the rear of the car.” For the CX-3, that line has been designed to go up from the front towards the rear. That slope represents that sense of speed.

(Translated by Katherine N. Bantiles)