New model launch of the Toyota Alphard & Vellfire

Toyota Alphard/Vellfire New Model Launch: Early success for the new Executive Lounge

On January 26, Toyota Motor Corporation launched their all-new and redesigned Alphard & Vellfire in Tokyo. Toyota executive Moritaka Yoshida announced that initial orders have reached 21,000 units as of last week (Jan. 23).

Since its monthly targets are 3,000 units for the Alphard and 4,000 units for the Vellfire, Toyota has already attained figures that triple its projected sales. For this upgrade, Toyota has established its new top-of-the-line Executive Lounge with luxurious rear seating and interior, which has recorded 2,000 units or approximately 10% of total sales so far.

For both the Alphard and Vellfire, the Executive Lounge is priced at around ¥6,520,000 for the 3.5-liter gasoline model and ¥7,030,000 for the hybrid version. Mr. Yoshida stated that initial sales have “exceeded their expectations” and was even surprised about its early success.

(Translated by Travis Yamabata)