Honda S660 Concept(2015 Tokyo Auto Salon)

2015 Tokyo Auto Salon: What will become of the Honda S660’s design at the time of its launch?

The standard midship open-top sports-type S660 concept kei car which has been awaiting its official announcement, made its appearance at the Honda booth of the Tokyo Auto Salon.

This model, repainted with a matte black coating, was exhibited as a concept model under the same name at the 2013 Tokyo Motor Show in autumn. This novelty is something that could not be sensed with just the model itself, when compared to the white coating, the shade comes out stronger when exposed to the light; moreover, the lighting of the display space also accentuates the edges with its cocktail lights, making it look fresh.

The S660 concept has a magnificent open form; however, it is not a commercial prototype as it is just a concept model. It is being touted as a standard kei car, however, according to Honda officials, it also has portions that are slightly bigger in order to show a sense of dynamism. However, Honda’s weak point as a manufacturer has been its failure to imbue the essence of the concept model into the commercial vehicle. Sporty models, such as the CR-Z, particularly have a strong tendency towards that weakness.

When I tried to ask a Honda official about it, he expressed that that would not be the case with the S660. The exterior in particular was faithfully reproduced making it almost indistinguishable from the last concept model; the roundness of the rear fender and the character line were also accurately represented. The interior differs greatly from that of the novelty-oriented concept model; still, it appears that its basic design, instruments, as well as its information display and the like are reflected everywhere.

The actual commercial model is still shrouded in a veil of mystery, but the appearance of the completed ultra-small midship sports car after a long time has been in the minds of many.

(Translated by Michael Sabaldan)