The 2015 Tokyo Auto Salon, a car tuning festival, opened on January 9. The main exhibits in Mazda’s booth are the new Roadster and the CX-3, a compact SUV that had its world premiere at the 2014 Los Angeles Auto Show. Although both models will be on sale soon, this is the first time that the CX-3 has been exhibited in Japan.
Mazda’s exhibition theme is: “Be a driver. Choosing your own way is better and decidedly more enjoyable.” Managing Executive Officer Masahiro Moro said, “We aim to provide an interactive venue for the latest Mazda brand; an instance where a strong bond with our users may form through talking about our products enthusiastically and letting them know more about the Jinbai Ittai concept.”
Aside from the Roadster and the CX-3, other exhibits include the customized version of the latter model, the CX-3 Racing Concept 2015, the customized models of the Demio and Axela, and the new CX-5 and Atenza that went on sale this January 7. The new race-ready version of the Roadster to be used in the Global MX-5 Cup commencing in 2016 was also put on stage and was exhibited at the booth.
In addition to the show cars, Mazda will also hold a variety of events at their booth. There will be a talk show about the CX-3 and the Roadster, a technical explanation tour of the SkyActiv-D clean diesel engine, lectures on Mazda’s commitment to performance and an introduction to the development concept Jinbai Ittai Academy.
(Translated by Katherine N. Bantiles)