On January 7, Scion announced it will debut a new sedan at the 2015 New York International Auto Show this April.
For Scion, a subsidiary company of Toyota, this will be its first ever sedan. To this date, Scion has presented a lineup that consists mainly of compact hatchbacks and 2-door coupes. They will target a new breed of customers by releasing their first 4-door sedan.
Scion has yet to reveal any details including the name of this all-new sedan. This will be their first of 3 new models scheduled to debut within the next three years.
Moreover, the new sedan is targeted toward young consumers between the ages of 18 to 34.
Scion Groupâ€™s Vice President, Doug Murtha said, â€œThe introduction of our first sedan will change consumersâ€™ perception of Scionâ€.
(Translated by Travis Yamabata)