Scion's lineup

2015 New York Motor Show: Scion to unveil its first ever sedan

On January 7, Scion announced it will debut a new sedan at the 2015 New York International Auto Show this April.

For Scion, a subsidiary company of Toyota, this will be its first ever sedan. To this date, Scion has presented a lineup that consists mainly of compact hatchbacks and 2-door coupes. They will target a new breed of customers by releasing their first 4-door sedan.

Scion has yet to reveal any details including the name of this all-new sedan. This will be their first of 3 new models scheduled to debut within the next three years.

Moreover, the new sedan is targeted toward young consumers between the ages of 18 to 34.

Scion Group’s Vice President, Doug Murtha said, “The introduction of our first sedan will change consumers’ perception of Scion”.

(Translated by Travis Yamabata)