On 20 January, Toyota announced that they would start testing 3 of their Mirai vehicles in Canada in order to begin educating consumer bases on the benefits of fuel cell vehicles (FCVs).
This coincides with the Montreal International Auto Show that will be held until the 29th where the Mirai is scheduled to be displayed, though Toyota also has plans to show the vehicle off at other trade shows and events as well. This all falls into Toyotaâ€™s plans to educate Canadian consumers as well as other auto manufacturers and politicians on the workings of FCVs as well as their endeavours into helping lower greenhouse gas emissions.
Quebec, home province to Montreal, is known for being the coldest of all of Canadaâ€™s provinces, which some could say will make the perfect proving grounds for the Miraiâ€™s excellent cold weather performance. Furthermore, Quebec has seen an upheaval as of recent toward renewable energy, and along with it having the potential to be the world-leader in terms of a hydrogen producing area, Toyota saw the area as the perfect place to begin introducing the world to this technology.
Toyotaâ€™s work with the Mirai will focus on the theme of â€œAchieving a mobile society that does not produce CO2,â€ though this will require that a proper hydrogen fuelling infrastructure be set up in places like Canada to allow FCVs to flourish.
Toyota, realizing the challenges that lie ahead of them for a more sustainable future, announced the â€œToyota Environmental Challenge 2050â€ in 2015. With goals such as cutting CO2 emissions of their new vehicles by 90% (compared with 2010), the company is also engaged in other activities, one such being working towards facilitating a hydrogen-based fuel economy.
Stephen Beatty, vice president of Toyota Canada, commented that â€œStarting with Montreal in Quebec, it makes me very happy that weâ€™ll begin working towards educating the whole nation of Canada about this kind of technology. I look forward to teaching people about the benefits of clean technology such as hydrogen and FCVs that will work toward bringing us a brighter future.â€
[Translated by Bryce Clarke]