Denso booth set up in one corner of Toyota Group

2015 ITS World Congress: Denso introduces high-quality driver assisting systems with theme ‘everyday confidence, extraordinary safety’

Denso, Japan’s major supplier of auto parts, participated in the exhibition at the 22nd ITS World Congress 2015 held in Bordeaux, France. While they are immediately achieving the development of the advanced driver assisting system (ADAS), they also introduced other in-house manufactured products that support the ADAS.

The concept of the exhibition is ‘Technology to keep people safe wherever they drive—Everyday Confidence, Extraordinary Safety.’ Research shows that for every accident that occur, there are 29 causes for minor misses, while there are 300 causes for near-misses. Through this research, Denso aims to upgrade the Human Machine Interface (HMI) for auto driving and materialize it by the 2020s.

Among those technologies, they are mainly fixing the futuristic cockpit. The main point of Denso’s technology development is to implement an actual communication between people and cars including Denso’s aim for advanced HMI technology.

As for its systems, the large-screen heads-up display projects various information to the windshield that supports the driver, and through the Driver Status Monitor, the driver’s condition and drowsiness can be detected. It is also equipped with an electric mirror that displays the situation at the back of the car through a rear camera. Moreover, it also notifies the driver when he is approaching danger, when there is traffic congestion, and when it is necessary to change lanes.

They also exhibited the ADAS Locator, that can sense where the road lane is when you’re driving. They also utilized a GPS and camera integrated together.
Aside from that, they also conducted a demonstration for driver assisting technologies like the one that sets off an alarm when the camera detects an object approaching from nearby; a smartphone application called Spin & Click, which will be released by the end of this year, and its controller, the KKP (kurukurupi).

The demonstration of the Active Safety System was interesting. There are many sensing functions in implementing the ADAS, but it was generally difficult to identify what kind of sensor was used in certain scenes that were simulated. Therefore, Denso developed a demonstrating function for anyone to easily understand how it works.

There’s a dummy car above the display, and it also showed a menu for the kind of ADAS you’d prefer to use. And when you choose a certain option that you want to try, the demonstration where you can overlook its effectiveness will begin from the location where the dummy car was located. Its effect can be viewed on the screen, and it also flashes the surroundings that are captured by the operating sensor at the same time. You can now easily understand the relevance of the sensor and the sample scene through this simulation.

The unique thing about it is that regardless of how you position the dummy car, it would still demonstrate properly based on where it is located. Hence, this technology can grasp the efficiency whichever direction you want to see, and you can sense its effectiveness upside down wherever it is located (but it was not fully tested this time because it was under exhibition purposes). But it’s alright to say that its user-friendliness is excellent. This demonstration material will also be exhibited in the upcoming Tokyo Motor Show.

(Translated by Claire Marie Sausora)