The current Honda Civic Hybrid available in the US market will be the last model, as its production will be ceased.
This was announced through a press release in mid-June by American Hondaâ€™s Executive Vice President, John Mendel. He stated, â€œThe Civic Hybrid will be discontinued after its 2015 model and a hybrid version will not be available for the new Civic.â€
Whatâ€™s the reason behind this? According to Mr. Mendel, Honda is now able to enhance its fuel-efficiency through their existing engine technology.
On the other hand, Honda will continue their R&D for its hybrid technology for future models. Mr. Mendel said, â€œTwo-motor hybrid systems will be even more valued in the future. Weâ€™ll continue to develop hybrids to meet the needs and expectations of our customers.â€
In 2014, Honda sold 5,070 units of the Civic Hybrid in the US. This was a 34.3% decline from the previous year.
(Translated by Travis Yamabata)