Toyota Mirai

Mirai orders reach 1500 units, individual owners account for 40% of sales

Toyota Motor Corporation announced that in the first month since its launching on December 15, 2014, the orders for the new FCV Mirai have reached 1,500 units by January 14, 2015.

Originally, Toyota had targeted to sell 400 units by the end of 2015, but they have already reached four times more than their original sales target.

For the breakdown of orders, 60% came from government offices and corporations, while 40% came from individual consumers. The orders mostly came from Tokyo, Kanagawa Prefecture, Aichi Prefecture, and Fukuoka Prefecture.

(Translated by Katherine N. Bantiles)