On December 18, Mitsuoka Motor announced the establishment of a distributor in Monaco with the aim of expanding sales of Mitsuoka’s left-hand-drive vehicles in Europe. The distributor, Monaco Creative Motors, is Mitsuoka’s second distributor in Europe following Mitsuoka Motor UK.
In 2015, Mitsuoka Motor exported the left-hand-drive Himiko to Monaco Creative Motors. These vehicles featured brilliant designs that aren’t offered on Japanese models throughout both the cabin and exterior, and were sold in Germany and France.
By establishing Monaco, a place that attracts the rich and famous from around the world, as the entry into Europe’s left-hand-drive automotive market, Mitsuoka seeks to enhance its marketing efforts and accelerate its distribution network in the continent. Mitsuoka is also planning to release its left-hand-drive all-new second-generation Himiko to the European market in 2018.
Written by Toshiya Kouketsu@DAYS
(Translated by Masayuki Shikata)