On August 21, Mitsubishi Motors North America (MMNA) launched its all-new Eclipse Cross CUV in Oregon, U.S.A. under a total solar eclipse.
The Eclipse Cross is Mitsubishi’s newest crossover for the global market. It is scheduled for release to the U.S. market in early 2018.
Mitsubishi held a live stream of the Eclipse Cross and the total solar eclipse, which appeared in the U.S. for the first time in 99 years.
MMNA’s senior director of marketing, Francine Harsini said, “It was an unprecedented marketing opportunity that we just couldn’t let pass us by. To kick off the campaign for the all-new Eclipse Cross CUV by successfully capturing content beneath a total eclipse of the sun was monumental.”
Written by Minoru Moriwaki
(Translated by Masayuki Shikata)