Jaguar Land Rover fans will be glad to know that the automaker has recently cut the price for the SUV variants in India. The Land Rover Discovery Sport SUV and the Range Rover Evoque, which are both locally assembled, have been officially reduced in prices by Rs. 4 lakh and Rs. 3 lakh.
Nonetheless, the slacked prices are nowhere close to what the price reduction in the imported units has been declared. According to AutoCar India, the Range Rover Sport has been given a price reduction of Rs. 30 lakh while the Range Rover Vogue gets a massive deduction of Rs. 50 lakh in the asking price.
Jaguar Land Rover India hopes to compete with its Swedish and German rivals after lowering the prices. There are still updates expected to arrive for other variants in the Jaguar segments for the Indian automotive market. Will this affect the automaker’s sales in the region?
Written by Jai Sabharwal