On January 30, Suzuki’s India subsidiary Maruti Suzuki opened the 200th NEXA dealership for its domestic luxury sales channel.
NEXA is the general name given to Maruti Suzuki’s current luxury showrooms. The company has a yearly new car sales goal of 20,0000 units until 2020. It has established NEXA in order to draw new customers in India to help it reach this goal.
NEXA showrooms provide information using the latest digital devices, hospitality and an experience that customers can only get there. Their black and white design offers a relaxed atmosphere.
The first NEXA dealership was opened at the end of July, 2015. Just around a half-year later, it has grown to become a network of 200 shops.
NEXA dealerships are currently selling the S Cross, Baleno and Ignis. Total sales have reached over 185,000 units.
Written by Minoru Moriwaki
(Translated by Greg Scott)