The all-new Prius

Hybrid technology on all-new Prius recognized for energy conservation

On January 23, Toyota Motor Corporation announced that it was awarded the Ministry of Economy, Trade and Industry (METI) Award—the highest award—in the fiscal 2016 Energy Saving Product/Business Model category for its hybrid technology featured on the all-new Prius.

Ever since its release as the world’s first mass-produced hybrid passenger vehicle back in 1997, the Prius has been one of the leading contributors for the expansion of hybrids through its innovativeness that begins with its exceptional environmental performance. The fourth generation Prius¬—the first model under Toyota New Global Architecture (TNGA)—offers a class-leading fuel economy of 40.8km/liter from refinements to its environmental features. Currently, in addition to the Japanese market, the Prius, which has accumulated over 3.5 million units in global sales, is sold in around 130 countries and regions around the world, centered on the North American market.

The award will be presented at the 41st ENEX 2017/Smart Energy Japan 2017 to be held on February 15 at Tokyo Big Sight where Toyota’s award-winning hybrid technology will be showcased.

(Translated by Masayuki Shikata)