In early November, Nissan North America reported its US sales figures for October. Total sales were 113,520 units, which is down 2.2% and marks the first year-on-year decline in 2 months.
Of the 113,520 units, passenger cars were down 13.3% at 54,836 units. On the other hand, SUVs and light trucks were up 11.1% at 58,684 units.
The Nissan brandâ€™s October sales totaled 102,312 units. This is down 2.5% from the previous year and marks the first decline in 2 months. For passenger cars, the flagship Altima (Teana in Japan) sold 20,257 units. This is 3.3% down from the previous year and marks the first decrease in 2 months. The Sentra sold 14,168 units. This is down 5.4% from the previous year and marks the 3rd month of decline. The Versa sold 8,911 units, which is down 35.7% from the previous year and marks the 3rd month of decline. The new Maxima, which was released in June, 2015, was down 20.3% at 3,908 units, marking the first decline in 13 months.
For the light truck category, which includes SUVs, pickups and minivans, the Rogue compact SUV sold 21,179 units. The X-Trailâ€™s sister model, its sales were down 15.1% and October marks the first month in 27 that it suffered losses. Sales of the Frontier compact pickup were up 33.6% at 6,364 units, marking the 10th month of growth. The Murano, which just saw a new model release, sold 10,701 units, which is two times last Octoberâ€™s sales and sets a new record for the month.
Infiniti brand sales were up 0.6% at 11,208 units, marking the 2nd month of growth. The flagship Q50 (Nissan Skyline in Japan) sold 3,689 units, which is down 3.2% and marks the 2nd month of decline. The QX60 SUV was down 20.2% at 2,929 units, marking the 4th month of declining sales. As a result of a new and improved model, the QX50 (Skyline Crossover in Japan) was up 11.8% at 1,106 units.
Nissanâ€™s 2015 US new car sales were up 7.1% at 1,484,918 units, setting a new record. Sales for January to October, 2016, were up 4.7% at 1,296,544 units.
(Translated by Greg Scott)