At the beginning of November, American Honda published its October US new car sales. Total sales were 126,161 units. This is 4.2% down year-on-year and marks the 3rd month of decline.
Of the total 126,161, passenger cars were down 10.1% at 60,591 units. On the other hand, SUV and light truck sales were up 2.1% at 65,569 units.
For Honda brand passenger cars, the Accord sold 25,551 units. This is down 15.2% from the previous year and marks the 4th month of year-on-year decline. The Fit sold 4,641 units. This is about 3.4 times the previous year’s October sales and marks the 5th month of growth. The Civic was down 5.1% at 26,359 units, marking the 2nd month of decline.
For the light truck category, which includes SUVs, pickups and minivans, the flagship CR-V sold 30,306 units. This is up 4.4% from the previous year and marks the 5th month of growth. The Pilot mid-sized SUV was down 32.8% at 8,677 units, marking its 3rd month of decline. The Odyssey minivan, which has different specs in the US than in Japan, was down 12.9% at 7,622 units, marking its 3rd month of decline. The HR-V (Vezel in Japan), which was released in May, 2015, was up 46.5% at 6,596 units, marking the 4th month of growth. The newly introduced Ridgeline saw favorable sales with a total of 3,371 units sold.
For the Acura brand, the TLX sports sedan sold 2,714 units. This is 53% down from the previous year and marks the 7th month of decline. The ILX was down 46.3% at 999 units, marking the 6th month of decline.
For Acura brand SUVs, the MDX was up 14.7% at 5,052 units, marking its 3rd month of growth. This is the result of the release of a vastly improved 2017 model. The RDX sold 3,944 units, which is 1.4% up from the previous year and marks the 2nd month of growth.
Honda’s 2015 US sales were up 3% at 1,586,551 units, setting a new record. Sales for January to October, 2015, were up 2.6% at 1,354,541 units. American Honda executive vice president Jeff Conrad says, “We’re continuing to show the strength in our balance between passenger cars and SUVs.”
(Translated by Greg Scott)