Honda Fit for US

Honda US sales down 4.2% in October with Fit outselling previous year’s October by 3.4 times

At the beginning of November, American Honda published its October US new car sales. Total sales were 126,161 units. This is 4.2% down year-on-year and marks the 3rd month of decline.

Of the total 126,161, passenger cars were down 10.1% at 60,591 units. On the other hand, SUV and light truck sales were up 2.1% at 65,569 units.

For Honda brand passenger cars, the Accord sold 25,551 units. This is down 15.2% from the previous year and marks the 4th month of year-on-year decline. The Fit sold 4,641 units. This is about 3.4 times the previous year’s October sales and marks the 5th month of growth. The Civic was down 5.1% at 26,359 units, marking the 2nd month of decline.

For the light truck category, which includes SUVs, pickups and minivans, the flagship CR-V sold 30,306 units. This is up 4.4% from the previous year and marks the 5th month of growth. The Pilot mid-sized SUV was down 32.8% at 8,677 units, marking its 3rd month of decline. The Odyssey minivan, which has different specs in the US than in Japan, was down 12.9% at 7,622 units, marking its 3rd month of decline. The HR-V (Vezel in Japan), which was released in May, 2015, was up 46.5% at 6,596 units, marking the 4th month of growth. The newly introduced Ridgeline saw favorable sales with a total of 3,371 units sold.

For the Acura brand, the TLX sports sedan sold 2,714 units. This is 53% down from the previous year and marks the 7th month of decline. The ILX was down 46.3% at 999 units, marking the 6th month of decline.

For Acura brand SUVs, the MDX was up 14.7% at 5,052 units, marking its 3rd month of growth. This is the result of the release of a vastly improved 2017 model. The RDX sold 3,944 units, which is 1.4% up from the previous year and marks the 2nd month of growth.

Honda’s 2015 US sales were up 3% at 1,586,551 units, setting a new record. Sales for January to October, 2015, were up 2.6% at 1,354,541 units. American Honda executive vice president Jeff Conrad says, “We’re continuing to show the strength in our balance between passenger cars and SUVs.”

(Translated by Greg Scott)