Fuji Heavy Industries reports that orders of the new Subaru Impreza are four times the monthly sales goal of 2,500 in its first month with 11,050 orders.
With 51% of total orders going to customers who do not currently own Subaru models, it appears that the company’s efforts to reach out to new users have been a success.
Of the total, 20.1% of orders are for the G4 and 79.9% for the Sport. For a breakdown of G4 grades, 18% chose 1.6i-L EyeSight, 37% chose 2.0i-L EyeSight, and 45% chose 2.0i-S EyeSight. For the Sport, 26% chose 1.6i-L EyeSight, 39% chose 2.0i-L EyeSight, and 35% chose 2.0i-S EyeSight.
(Translated by Greg Scott)