HDA's commemoration ceremony

Honda commemorates 40th anniversary of motorcycle production in Brazil

Honda Motor Company announced that on November 10, Moto Honda da Amazonia (HDA), Honda’s subsidiary for the production and sales of motorcycles and general-purpose products in Brazil, held a ceremony to commemorate its 40th anniversary of production.

Consisting of 276 employees and an annual production capacity of 2,200 units, HDA was established in 1976 as it commenced production of motorcycles such as the CG125, and other Honda products. Thereafter, HDA expanded its production centered on its best-selling CG series, followed by milestone achievements of 10 million- and 20 million units of motorcycle production in 2007 and 2014, respectively.

HDA has been conducting its entire process, from the production of its diverse range of parts to the final assembly, at its Manaus Plant, and enhanced product development at its research facility to meet the demands of customers in the region. Currently, HDA’s sales comprise 80% of all motorcycle sales in Brazil. Moreover, apart from its motorcycle business, HDA has been involved in activities to raise awareness of traffic safety, including the establishment of three Driving Safety Promotion Centers in Brazil.

(Translated by Masayuki Shikata)