On November 11, Mazda North America reported its October US new car sales figures. Total sales were 22,711 units. This is down 10.8% from the previous year and marks the 3rd month of year-on-year decline.
For passenger cars, the flagship Mazda6 (Atenza in Japan) sold 2,924 units. This is down 17.9% from the previous year and marks the 12th month of year-on-year decline.
The Mazda3 (Axela in Japan) sold 6,946 units, which is down 16.7% from the previous year and marks the 6th month of decline. Sales of the previous Mazda2 (Demio in Japan) are finished. The Mazda5 (Premacy in Japan) sold 2 units. This is down 99.4% and marks the 16th month of decline.
In the light truck category, which includes pickups and SUVs, the CX-5 SUV sold 8,942 units. This is down 3.5% and marks the first decline in 4 months. The newly released CX-9 sold 1,842, which is up 24.1% and marks the 5th month of year-on-year growth. The CX-3 was up 12.2% at 1,550 units, which are its best sales since its release in the summer of 2015.
For sports cars, the new MX-5 Miata (Roadster in Japan) sold 505 units. This is down 53.5% and marks the 4th month of year-on-year decline.
Mazdaâ€™s 2015 US new car sales set a 20-year record at 319,184 units. This is up 4.4% from the previous year. Sales for January to October 2016 were down 7.6% at 246,978 units.
(Translated by Greg Scott)