At the end of October, Toyota USA reported its September new car sales. Total sales were 197,260 units, which is up 1.5% from the previous year and marks the first year-on-year growth in 5 months.
Of the total, passenger cars were down 9.2% at 92,386 units. The light truck category, however, which includes SUVs, saw 13.3% growth at 104,874 units.
The Toyota brand’s best-seller the Camry sold 30,707 units. This is down 11% and marks the 8th month of year-on-year decline. Corolla sales were up 15.3% at 32,272 units, marking the first year-on-year growth in 2 months. Prius sales were down 22.6% at 12,475 units, marking the 9th month of decline.
For the light truck category, which includes SUVs, pickups and minivans, the flagship RAV4 sold 29,438 units. This is up 8.6% and marks the 13th month of growth. The Highlander mid-sized SUV sold 14,937 units. This is up 21.3% and marks the 3rd month of growth. The full-sized Tundra was up 18.2% at 9,507 units. This is its first month of growth in 9 months. Tacoma sales were up 35.4% at 15,723 units, marking the first growth in 5 months.
For the Lexus brand, sales of the NX SUV were up 51.9% at 4,729. The RC Coupe was down 28.6% at 827, marking the 9th month of decline. The newly released RX was up 10.9% at 8,605 units, making it the 9th month of growth. IS sales were down 15% at 2,678 units, marking the 17th month of decline. GS sales were 1,066 units, which is down 33.2% and marks the 8th month of decline. The CT was down 43.6% at 638 units, marking the 12th month of decline. The LX luxury SUV sold 2.2 times its previous September sales at 386 units, marking the 4th month of growth.
Toyota’s 2015 US sales were up 5.3% at 2,499,313 units. Sales for January to September 2016 were down 2.4% at 1,822,419 units. Toyota USA executive vice president Bill Fay says, “The US market in 2016 is at the same record-setting level as last year.”
(Translated by Greg Scott)