Honda Fit for US

Honda US car sales down 0.1% in September with Fit sales strong

At the end of October, American Honda released its US September new car sales. Total sales were 133,655 units, which is down 0.1% and marks the 2nd month of year-on-year decline.

Of the total, passenger cars were down 7.9% at 64,586 units. On the other hand, the light truck category which includes SUVs saw 8.5% year-on-year growth at 69,086 units.

For Honda brand passenger cars, the Accord sold 27,204 units. This is down 19.1% year-on-year and marks the 3rd month of decline. The Fit sold 5,068 units. This is approximately 4 times its sales of last year’s September and marks the 4th month of growth. September Civic sales were down 0.3% at 28,184 units, marking the first month in 13 months of year-on-year decline.

For the light truck category, which includes SUVs, pickups and minivans, the flagship CR-V sold 31,884 units. This is up 6.5% from the previous year and marks the 4th month of growth. The Pilot mid-sized SUV was down 10.1% at 9,206 units, marking the 2nd month of decline. The American version of the Odyssey minivan, which is different than the Japan version, was down 9.8% at 8,954 units, marking the 2nd month of decline. The HR-V (Vezel in Japan), which was released in May, 2015, was up 48.7% at 6,853 units, marking the 3rd month of growth. The new Ridgeline saw favorable sales of 3,318 units.

For the Acura brand, the TLX sport sedan sold 2,908 units. This is down 38.8% from the previous year and marks the 6th month of decline. The ILX saw a 43.2% decline at 916 units, marking the 5th month of declining year-on-year sales.

The Acura brand’s MDX SUV was up 14.3% at 4,930 units, marking the 2nd month of growth. This is the result of the release of a new and significantly improved 2017 model. The RDX sold 3,919 units, which is up 1.8% and marks the first growth in 5 months.

Honda’s 2015 US new car sales were up 3% at 1,586,551 units, setting a new record. Sales for January to September 2016 were up 3.3% at 1,228,380 units. American Honda senior vice president Jeff Conrad said, “In addition to favorable SUV sales, passenger car sales were also strong with the release of the new Civic hatchback.”

(Translated by Greg Scott)