On October 3, Mazda North American Operations announced its sales results for September 2016 for the US market. According to these results, overall unit sales fell 2.8% from the previous year to 24,889 units, resulting in a deficit for the second straight month.
Amongst passenger cars, sales of the Mazda 6 (the Atenza, in Japan) declined for the 11th consecutive month, falling 10.5% yoy to 4,052 units.
The Mazda 3 fell 5.2% yoy to 7,350 units, as it suffered a loss for the fifth month in a row. The Mazda 2 (the Demio, in Japan), which featured its previous model, ceased its inventory sales. The Mazda 5 (the Premacy, in Japan) dropped for the 15th consecutive month, plummeting 99.2% yoy to 3 units.
For the light truck series (pickup trucks and SUVs), the CX-5 grew 3.1% yoy to 9,385 units, resulting in a surplus for the third month in a row. The CX-9, which released a new model, improved for the fourth straight month, climbing 17.6% yoy to 1,834 units. The CX-3, which has been a hot selling item since its release in summer 2015, rose 12.9% yoy to 1,513 units.
As for sports cars, the all-new MX-5 Miata (the Roadster, in Japan) dropped 20% yoy to 752 units, as it suffered a loss for the third straight month.
In 2015, Mazda recorded 319,184 units in sales, a 4.4% increase from the year before and its highest figures in the last 20 years. So far in 2016 (January to September), Mazda has sold 224,267 units equaling a decline of 7.2% year on year.
(Translated by Masayuki Shikata)