On October 3, Subaru of America announced its sales results for September 2016. According to these results, overall sales grew 3.5% from the previous year to 54,918 units, resulting in a surplus for the 58th consecutive month and a record high for September.
Leading the way was the Outback (the Legacy Outback, in Japan) as it climbed 12.2% yoy to 16,978 units, which was also a record high for the month as well as a surplus for the eighth month in a row. The Legacy sedan (the Legacy B4, in Japan) fell for the first time in six month, declining 3.9% yoy to 6,027 units.
The Forester SUV grew for the second straight month, rising 3.4% yoy to 15,883 units. This was the 38th consecutive month that monthly sales of the Forester exceeded 10,000 units.
The Crosstrek (the XV, in Japan), which was released in September 2012, improved by 11.4% yoy to 8,261 units, as it climbed for the first time in three months and achieved its highest figures for the month of September.
Moreover, sales for the WRX series, including the WRX STI, declined for the third straight month, falling 11.5% yoy to 2,683 units. The Impreza, excluding the WRX, dropped 13.8% yoy to 4,786 units, suffering a deficit for the fourth consecutive month.
In 2015, Subaru recorded 582,675 units in sales, which was a 13.4% increase from the previous year and a surplus for the seventh year in a row. So far in 2016 (January to September), Subaru has sold 446,887 units, which equals a 4.2% increase from a year ago. Subaru of Americaâ€™s President and COO Thomas J. Doll said, â€œWeâ€™re on the right track to breaking our sales record for the eighth straight year in 2016.â€
(Translated by Masayuki Shikata)