Mazda’s newly developed Machine Grey Premium has become the most popular color choice for its CX-9 mid-sized SUV in the US, now representing a total of 24% of its sales.
Machine Grey is a new color that seeks to create a metallic look through contrasting shadows and the delicacy of the surface. It was developed as the second color in the Artisanal Painting series after Salt Red Premium Metallic, which was released in 2012 to excellent reviews both inside and outside of Japan.
The first model to use this new color is the CX-9 for the overseas market. The CX-9 sold around 6,000 units in the United States from June to August, which represents 22% year-on-year growth. About one quarter of the models sold use the Machine Grey color surpassing Salt Red at 9% and making Machine Grey the most popular.
The first model to use Machine Grey in Japan was the improved Mazda3 which was released in July. At the end of its first month of sales, it was neck and neck with Salt Red, standing at 21% of sales to Salt Red’s 22%. It was a good start for the new color which Mazda has high expectations for both domestically and internationally.
(Translated by Greg Scott)