On September 16, Honda unveiled the new and improved Freed minivan series. This is its first model change in 8 years.
At the unveiling in Tokyo, Kimiyoshi Teratani, CEO of regional operations for Japan, said, “Out monthly sales target is 6,000 units. With this, we are confident we’ll reach our 2016 sales goal of 685,000 units.”
He also revealed that advanced orders as of September 15 had reached 13,000. He said, “We want to make the Freed the number one compact minivan.”
The Freed’s main competitor is the Toyota Sienta. However, rather than stealing customers away from the Sienta, Honda’s strategy is to offer the new Freed to its existing customers. Teratani said, “The Freed has seen a total of over 500,000 sales. We want those customers who have given it such support to try the new models.”
(Translated by Greg Scott)